How can a small business leverage social media?

Marketing Institute

I think Twitter and Instagram are fantastic social media tools to have as a small business. As your customers, they make your job so much easier. People don’t have to go to a business’ website to learn about you. You can reach out to them on Facebook and via email, but your customers want to get a feel for your business on your social media channels. You can make great connections with customers there that you might not have otherwise made.

How does being on social media help your small business, specifically with customers?

It’s really important to leverage your social media presence, whether it’s Facebook, Twitter, Instagram, or a company blog. For instance, if you are a restaurant, you can share the specials you have coming up. You can follow other businesses and their social media channels so that you can see what they’re up to as well. Use that as a resource and see what other businesses are doing that are driving traffic to your store. This gives you great ideas on what you can do to help drive traffic to your business, or drive traffic to your business that might have otherwise never come to visit.

How can you use social media to keep customers updated and up-to-date about what’s happening with your business?

You can set up a landing page for your social media account, which will be separate from your website or blog. They’ll be dedicated solely to updates. You can also create separate pages for all of your different types of products. So if you are a wholesale store, you might create a landing page just for apparel. Then you can have a separate page for wholesale housewares, and a separate page for business supplies.

The best way to communicate with your customers is via email. If you have a specific question about something, reach out via email and ask for more information. People will often respond to email, especially if you are a small business and it’s just you communicating with them. It also helps you keep track of what’s going on in the world of your business. There’s a lot going on in the world today. If you can respond to questions with facts, that helps people know that you are on top of things.

How can you keep customers updated and get their feedback when necessary?

Email is going to be the number one way you can get your customers’ feedback. Even if it’s an email sent to you, it has your company name at the top of it, so it’s very public. If they ask a question about a product, or their problem, just email them back. Tell them that you’re working on it and that you’ll get back to them when you can. There’s no need to call them and pretend like you’re listening when you’re not. If you really want to get customer feedback, just ask for it.

Ways Marketers Can Leverage Social Media to Meet Business Objectives

Social media tools are one of the most powerful marketing strategies. Their ability to connect with potential customers and drive ROI for businesses should be evident. In 2016, Nielsen reported that 73% of all online content was social media.

And there's a great reason for that. Businesses have little choice but to leverage social media as part of their overall marketing strategy. Social media are just so ubiquitous. Whether you're a business owner or a marketing professional, you will undoubtedly need to engage with consumers on a regular basis.

Clearly, the benefits of using social media to reach potential customers cannot be disputed. Unfortunately, though, it's not as simple as sitting back and firing off ads every day. It's important that you understand how to maximize your social media presence, what kind of strategies you need to implement, and how to take full advantage of each tool.

Converting Headlines into Leads

Taking the time to understand your audience will undoubtedly improve your social media strategy. Rather than merely posting headlines and choosing which ads to run based on them, you should understand the tone, problems, and benefits of each post.

There are a few basic ways to do this. First, identify and analyze your most successful posts from last week. Next, look at your analytics for any mentions of the headline you chose, the ads you ran, or the products you discussed.What are your best performing posts? How do they compare to the top posts from other companies? Identify what you liked and disliked about each post, then pay attention to your findings.Consider what your customers might have liked about a particular post, and how they reacted to each element of the post. Try to identify common threads in a number of posts. That way, you can replicate some elements, while still offering something unique.

Use the best posts to help you develop new content. Be as specific as you can about the items, services, and solutions you'd like to sell.

Read and Respond to Your Customers' Comments

Feedback is the key to social media success. Your customers are likely to comment on your posts, and it's important that you take this feedback seriously. This is especially true if your goal is to promote a specific product or service.

Instead of ignoring your customers' comments, take time to respond to them. This doesn't mean forcing a response on them – but it does mean listening to what they have to say. You should follow up with them and offer your assistance. If necessary, provide your contact information.

The more responsive you are to customers, the more engaged they'll become. It also provides them with an opportunity to share their views with others. They may then return with more helpful feedback, in order to assist you further.

Think Globally, Act Locally

Don't forget to get in touch with your local community. Even if you're not willing to do much from a public-facing perspective, you may still be able to influence local conversation.Social media is a two-way street. If you share a post on Facebook, it's not unlikely that others will share it as well. If you choose to run an ad about a new product on Twitter, it's also likely that someone else will respond with their feedback.

Taking these actions – and giving them the attention they deserve – can have a significant impact on your business.

Leverage Subscriptions

Finally, don't forget that social media can be used to promote your products and services. Several businesses, like home security system brand Canary, have created their own audiences on Facebook, and have used Facebook ads to get in front of them.

The value of a subscription program is similar to that of a sign-up for a newsletter. You reach an audience who is interested in your products or services and asks for more information.The benefits are clear. You can share additional information, receive additional content and offers, and even take action.

It's never too early to start using social media for your marketing. Most people are at least active on social media – but not all.You can capitalize on the power of social media if you take the time to understand your audience and provide them with a high quality experience. By following these steps, you can gain visibility on the social web and increase awareness of your brand.

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