--- title: The Soft Launch Playbook | Digital Product Guide description: Explore The Soft Launch Playbook, a digital product guide presented in a burgundy-and-cream design with product previews, pricing details, and FAQs. --- Let me introduce # *The* Soft Launch *you’ve been* dreaming of Got a digital product idea sitting in your notes app? This 60-page guide walks you from idea to first sale, gently, in one weekend. CHAPTER 01 ### The 3-question idea test Start with one useful idea. YOUR NEXT STEP ### Your first launch day One step at a time. A DIGITAL PRODUCT GUIDE ## The Soft *Launch* Playbook How to sell your first digital product, gently 60 PAGES · EBOOK **$27**Product ## For only $27 Get the playbook **60**Pages of guidance **$27**Reference price **1**Idea to start with Introducing ## The Soft Launch Playbook helps you turn a digital product idea into a clear launch plan. THE SOFT LAUNCH *playbook* / THE SOFT LAUNCH *playbook* / THE SOFT LAUNCH *playbook* / CHAPTER 03 ### Build it in a *weekend* “Done is the best design decision.” ### *Saturday* ### *Sunday* **$27**Product ### Choose the idea you’ll start with Give one digital product idea your attention. Write down who it helps and the result you want to support. 01 ### Make room for a smaller launch Break the work into a manageable sequence so you can focus on the next decision in front of you. 02 ### Share what you’re creating Connect your offer to the people you want to help, with a clear explanation of what your product does. 03 What’s included ## Everything you get when you *start* today ### The Soft Launch Playbook Your digital product guide60 pages A focused starting pointOne idea Plan your next stepYour pace FORMATEbook Your price today: $27 [Get the playbook](https://www.yahoo.com/) Design preview. Payment and digital delivery are not connected. ## This ebook is *for you* if… ### Where you are now: - You have an idea in your notes app. - You’re starting with a small audience. - You want a manageable launch plan. - You’re deciding what to create first. ### What you want: - To take your first product idea seriously. - A smaller sequence of clear steps. - A thoughtful way to share your work. - A product you’re proud to introduce. Yes, This Is Me → *One idea. One next step.*✦The soft launch playbook✦*Create something worth sharing.*✦One idea. One next step.✦ START WITH YOUR IDEA✦*build at your own pace*✦THE SOFT LAUNCH PLAYBOOK✦*your next chapter starts here* A smaller way to begin ## Your idea can become *something you put into the world.* Choose one useful product, one audience, and one next step. Give yourself a place to start and a plan you can return to as you build. From idea to introduction ## Make space for the digital product you’ve been *thinking about.* CHAPTER 03 ### Build it in a *weekend* A little progress is a place to start. **$27**Product ### Does this sound *familiar?* **You have an idea you keep returning to.** Start by writing down the specific problem you want to help someone solve. **You want a clearer next step.** Work through the decisions involved in shaping and introducing your first digital product. **You want to learn as you create.** Keep the first version focused, then use what you learn to decide what comes next. ### The Soft *Launch* Playbook 60 pages · ebook ### The cover ### Make a plan ### Your planning space ### Your next idea ### Questions to explore ### Take the next step ### A way forward Your next chapter ## Choose Your First Idea *Give It Your Attention* Make a Plan to Share It *Learn at Your Own Pace* Take the Next Step The Soft Launch Playbook is a digital product guide for taking an idea from your notes into a more focused launch plan. Get the playbook A 60-page ebook. Reference price: $27. FAQ ## Questions, *Answered* A few things to know about the playbook before you take your next step. How do I get access? The playbook is a digital ebook. This draft does not process payments or deliver files. A real checkout and digital delivery destination must be connected before purchases can be accepted. What is the playbook about? The Soft Launch Playbook focuses on your first digital product: choosing an idea, making a plan, and introducing your offer. The reference design presents it as a 60-page ebook. Can I go at my own pace? You can use the guide as a starting point for planning your work. The suggested weekend approach is a structure to consider, not a promise of sales or a fixed deadline. Is checkout connected? Checkout is not connected. These buttons are editable links; the pricing button currently uses your saved Yahoo destination, and the other playbook buttons scroll to the pricing section. No purchase or ebook delivery is provided by this page. What are the purchase terms? Delivery, refund, and access terms need to be confirmed by the seller and displayed at the linked checkout before this draft is published for sale. Get started today ## Ready to take *the leap?* Get the playbook Digital product page · checkout not connected **The Soft Launch Playbook** Unpublished design draft based on your supplied reference. Product pricing and details are copied from the reference for layout purposes. × Design preview ## Checkout isn’t connected yet. This is a draft of your new product page. No payment will be taken and no file will be delivered. Connect a real checkout destination before accepting purchases. [Back to the playbook](http://www.marketinginstitute.com/soft-launch-playbook#get-access)