Every marketplace is a marketplace of ideas, after all. Let's talk about your brand. What are some buzzwords that are important to your customers? And how does this help? How should you monetize on the net? And finally, how do you want to engage with your customers? I'd love to hear your thoughts and takeaways on your experience with Social Media Marketing Tools.
Facebook will be my first online marketing community, but you can also join LinkedIn, Twitter, Google+ or YouTube, which has become one of the biggest online communities, as well as most of the major social networks. Also consider joining other web publications such as this one or digg, which are really what I consider the most important platforms that can help grow your reach and awareness for your brand. What advice do you have for someone who wants to build a brand using Instagram and/or Facebook? Nothing beats just getting started. Ask any great marketer, and they will tell you that starting is half the battle. When you get a strong foundation of followers, use those followers to then grow your following organically, like the professionals do on their own accounts. Use relevant hashtags and figure out which networks have high engagement for the type of content you're creating. You don't have to create thousands of images or pages on Facebook to reach your audience, you can create a series of images that creates a curiosity about your brand and niche. The goal is to just keep sharing and engaging your followers in different, relevant ways, with value-added content. It's easier to grow your followers organically when you put it out there in the best way possible.
What is your favourite digital marketing app, and why?
As a marketer myself, I have to admit that I don't spend much time on digital marketing. I prefer using paper and pen for that. With this said, however, a very important aspect in digital marketing is analysis. That is the intelligence that you're able to make when putting together the stages and stages of development. If you don't understand that, you're going to create your own predicament, and it will backfire. In my personal opinion, one of the best apps you can have, is ActiveCampaign. If you don't want to read the details in the book, then take a look at their free demo, it will tell you all you need to know. What is the most exciting thing happening in digital marketing? This is a very interesting question. Today, digital marketing has increased dramatically. One of the most interesting things that happens in digital marketing is the connection between humans and machines. The connected devices, have advanced from that of cell phones and the internet, and today we have smartphones, tablets, and so on.
Through these devices, the connections between people and machines are multiplying. The example that has shown the most interest to me, is Google Home. Through this device, you can ask Google questions. With the proper answers, you can access content and information. If you ask Google to tell you about the weather, for example, you will have the information. This is not just restricted to Google, however. We have connected devices in our home like the Amazon Echo and the Google Home. These are connected devices that have made the world much more interactive. In addition, with the connection of devices, we have made our digital lives more dynamic. Every time you turn on the light switch, the device will alert you to the fact that you have to turn on the lights. What's more, through the device, you can turn on the TV, or the home theater system, and so on. The connection between devices and technology is the basis of a new era in digital marketing. The era in which we will be more interactive than ever before, and that includes the digital world. How should marketers think about customer experience? For a long time, people have been concerned about customer experience. Now, however, the focus has been shifted to the person at the other end of the line.
Today, people are focused on the individual experience, and not the process. What is the experience that you'll get from someone in India? What's the experience that you'll get when you'll order your food from a restaurant in India? How about your electrician? What is their experience when they arrive at your home? What about the waiter who served you at a restaurant? There are so many different ways to look at the customer experience. With that said, what has surprised me is how few organizations and companies are paying attention to this aspect of their digital marketing. That's something that can be changed by making the person in the other end of the line the central focus of your digital marketing campaigns.
What is the best way to start a digital marketing campaign for someone who has no prior experience?
The first thing you need to do is to gain an understanding of the size of the target audience. Once you have understood the size of your audience, you can begin to learn how you can target your audience. After understanding your audience, you should look at online marketing platforms. There are so many things that can be learned, such as Google's webmaster tools. With this, you can measure the traffic that you are receiving. By applying the appropriate strategies, you can target the best way to reach your target audience.
Finally, what is your favorite digital marketing platform?
I really like Google's search marketing tools. This is because of the amount of people that use these platforms. They see results to the searches that they have made, which is very helpful. Once you have learned the basics of digital marketing, you can begin to apply that knowledge. I am very excited about the opportunities that digital marketing is bringing for all kinds of people. The barriers to entry have been lifted, and there are many ways that one can enter into the digital marketing space. The idea that there are many ways to market yourself is very beneficial. To learn more about the business opportunities that digital marketing offers, you can attend an all-day Digital Marketing Bootcamp, on January 28, 2019, from 8 am to 6 pm.